Branding Goals & Solution
Allasso needed a brand identity that conveyed trust, precision, and technological sophistication to appeal to professional option traders. We developed a clean, modern visual language that balances technical expertise with accessibility.
Logo Design
The Allasso logo represents the dynamic nature of financial markets with a subtle nod to upward trends and growth. The typography is precise and contemporary, using a monospace font, that is reminiscent of coding environments and represents the technical approach of the company. additional a modern sans-serif is used for Body text an some headlines.
Website
The website was designed to showcase Allasso’s trading software capabilities while providing clear information about features and benefits. We implemented a dark-mode to reduce eye strain for traders who spend long hours looking at screens, with strategic accent colors to highlight key information and calls to action. The website is built on top of the Astro.build framework and uses Tailwind CSS for styling.
