Illustrations for the packaging and overall branding for the mezcal »Brusco«. The character Brusco and his assets are used to illustrate and promote three different styles of mezcal. While his assets, the knife-knuckle-gun, the gloves and the compass are being displayed directly on the bottles to identify the different styles of mezcal, the character itself will make an appearance across all kinds of media, to create an atmospheric story.